The Big Picture: Why Are Movie Theater Revenues Declining?

Good case arguing that movie theaters are ruining the experience of going to the movies by bombarding their customers with commercials. Penny-wise, pound-foolish: they’re making short-term gains with the revenue from the advertisers, but they’re killing themselves long-term, because the degradation of the experience has led to a decline in ticket sales. (Via Tim O’Reilly.)

Wednesday, 20 July 2005