Search Engine Spam or Text Ad?

Tim O’Reilly:

I do recognize that Google’s preferred form of advertising — context-relevant ads via Adwords — is a real advance in making ads useful and targeted. However, at least so far, our experience has been that Adwords revenue will not even remotely make up for the other forms of advertising we carry on our sites. So our alternatives are to: a) convert the sites from advertising to subscription, b) continue to support them via advertising, or c) shut them down.

★ Saturday, 27 August 2005