Quark’s New Brand

New logo and identity for Quark. I like the logo — but they wouldn’t need to do this if they weren’t so despised by so many people in their core audience. (Via Khoi Vinh, who likes the logo, too.)

Update: Andrew Macintosh emailed to point out that the new Quark logo is remarkably similar to the Scottish Arts Council’s. And Again: Jason Santa Maria emailed to point out that it’s similar to the Sterling Brands logo as well.

★ Saturday, 10 September 2005