Time Magazine on the Nano

By Lev Grossman:

Jobs was proposing to fix something that decidedly was not broken. “Not very many companies are bold enough to shoot their best-selling product at the peak of its popularity,” Gartner analyst Van Baker says. “That’s what Apple just did.” And it did that while staring right down the barrels of the holiday retail season.

★ Monday, 12 September 2005