Tristan Louis’s Analysis of the AOL-Weblogs Inc. Deal

Correlating the selling price of the network ($25-40 million) with the number of inbound links on Technorati, he figures Engadget accounted for 30 percent of the deal.

My guess is that whoever made this decision at AOL didn’t do nearly as much statistical analysis as Louis has done here; who would sign off on a deal that values TUAW at over $1 million?

★ Sunday, 9 October 2005