Cover article on Apple. You just can’t buy coverage like this.
Update: Time Canada has the full article online. Here’s a snippet:
Sure, Jobs is perfectly pleasant to be around. And he pays
attention to what you’re saying, but if he disagrees with
it — if, hypothetically, you’re maybe airing a pet peeve about
the fact that iMacs have all their ports in the back, where
they’re hard to get at—he’ll come storming back and hammer at
you until you change your mind or at least shut up. When he
generously introduces you to the guy who runs Apple’s iTunes
development team, Jobs makes it clear that you’re welcome to
meet him but you can’t print his name. Jobs doesn’t want
competitors poaching his talent. “You can mention his first
name but not his last name,” Jobs says. “How’s that?” It’ll
have to do. The guy’s name, by the way, is Jeff.
Odd that Jobs feels the need to be secretive about that; everyone
knows Jeff Robbin leads the iTunes development team. I mean,
jeez, look in the Wikipedia. Update Redux: Aaron Swartz
points to this Fortune article, which contains a quote
from Jeff Robbin, described as “lead software engineer for iTunes
and the iPod”.
★ Sunday, 16 October 2005