Pogue on the New iPod

David Pogue:

Many people — including Apple’s chief, Steve Jobs — have predicted that video on the iPod would never be as popular as music. One crucial reason is that watching requires your full attention. You can’t do something else simultaneously, like driving or working.

In practice, these predictions turn out to be absolutely accurate. (I established this fact through scientific hands-on testing. Unintentionally absorbed in an episode of “Lost” while walking through Grand Central Terminal, I marched directly into a steel support girder.)

★ Wednesday, 19 October 2005