10 Ways to Please Us, the Customers

Excellent list of consumer gripes from David Pogue. A few of these are things I’ve been meaning to write about, e.g.:

Thou shalt not entomb thy product in indestructible plastic. Sure, we understand the temptation: you want your packaging to be sturdy yet see-through, so shoppers can see exactly what they’re buying. Trouble is, you’re caring only about whether people take your product home; you apparently don’t care about what happens after that. You don’t seem to mind that getting those hard plastic packages open is a dangerous ritual involving scissors, steak knives, band saws and, eventually, blow torches.

★ Friday, 4 November 2005