By John Gruber
Upgraded — Get a new MacBook every two years. From $36.06/month with AppleCare+ included.
I had always sort of thought the purpose of the lower-priced iPods was to hit a price point that gets people into the store, but to price the better models close enough that people “upgrade” while shopping. I.e. I’ll take a look at this $199 iPod; hey this is really cool; heck, for 50 more bucks I can get twice the memory… But while early adopters swarm to the high-end iPods, perhaps the mass market really is more price-sensitive.
★ Tuesday, 29 November 2005