Kodak Unveils New Logo

Ben Rand, reporting for the Rochester Democrat and Chronicle:

Kodak’s new corporate symbol retains the company’s distinctive red and yellow colors, but does away with the boxes that have contained the word “Kodak” for the past 70 years.

I kid you not, no joke, Betty Noonan, Kodak’s director of brand management and marketing services, said this: “We want to break out of the box, in a lot of ways.” 70 years of brand recognition flushed down the toilet so they could “break out of the box”.

★ Saturday, 7 January 2006