Wil Shipley on Coming Up With Product Ideas

Wil Shipley:

But, for example, when the Excel product manager got up on stage at Macworld several years ago and said, “We’ve found that 85% of our customers use Excel just to make lists and outlines,” we (Omni) said, “Shoot, that’ll be our next product. We can do a GOOD job of making lists and outlines, and sell it for a lot less.” And OmniOutliner was a pretty decent success.

★ Tuesday, 17 January 2006