Web Users Judge Sites in the Blink of an Eye

Study shows that within 50 milliseconds of viewing, readers form their first impression of a web site. Jason Fried has a hunch that this is “a big win for the big text camp”. I disagree — no matter how big your type, no one can read it in one-twentieth of a second (although it might give them an instant sense that the site is friendly). I think this is a win for whitespace, simplicity, and good color selection.

★ Wednesday, 18 January 2006