That Postal Service-Apple/Intel Ad ‘Rip-Off’? Never Mind

Last week Leander Kahney tried to cast Apple’s new Intel ad as a rip-off of a somewhat similar video from The Postal Service; ends up the commercial was directed by the same team that directed the video. Ha.

Even if the same directing team hadn’t been involved in Apple’s ad, it clearly isn’t a rip-off. Are there similar shots? Yes, definitely. But the tones are completely different. The video is good; the commercial is great.

★ Friday, 20 January 2006