Ben Gibbard of The Postal Service Unhappy About Apple-Intel Ad

Ben Gibbard, in an un-permalinked note on The Postal Service’s web site:

It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent.

There are, obviously, some very similar shots, but I don’t see how anyone could look at these two pieces and consider the commercial a “shot-by-shot recreation”.

(Via Ramanan Sivaranjan via email.)

★ Monday, 23 January 2006