By John Gruber
Tiptop is a new way to pay that combines Instant Trade-In & Pay-in-4 at checkout.
Nick Carr totally gets it:
I think that’s the reason the Apple’s stock price has shot up nearly 20% since the Boot Camp announcement yesterday. It’s not that Apple may be able to expand its general market share by a couple of percentage points; it’s that those percentage points are likely to represent many of the most attractive customers in the market.
★ Thursday, 6 April 2006