Michael Tsai on the ‘Get a Mac’ Ads

Michael Tsai isn’t thrilled:

Windows and PCs have all sorts of problems, but I don’t think that, for most users, frequent restarting and trouble talking to digital cameras are among them. How is this supposed to appeal to the millions of PC users who already work with digital photos? By insulting them? I’d rather the ads showed what people can do with Macs.

I think what he’s missing is that the ads are actually funny. They definitely won’t appeal to everyone, but almost no ad ever does. And those that try to appeal to everyone are usually so bland they wind up appealing to no one.

★ Tuesday, 2 May 2006