Apple, a Success at Stores, Bets Big on Fifth Avenue

New York Times reporter Steve Lohr on Apple’s retail strategy and their new 5th Avenue Store:

Revenue for each square foot at Apple stores last year was $2,489, compared with $971 at Best Buy, the big computer and electronics retailer, according to Forrester Research, a market research firm.

Another interesting bit is that Apple’s retail stores are big (as in square footage)because they’re designed to match the size of Apple’s brand, as opposed to their relatively small product line-up.

Tuesday, 23 May 2006