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Dell Going Retail Without Inventory

“JC” on Dell’s upcoming foray into retail stores, which won’t stock inventory but will instead allow customers to order from Dell’s web site:

Dell, as a brand, doesn’t drive people to malls. People will not line up at 2 a.m. to be the first into a new Dell Store. On a busy Monday before Christmas, Dell’s store will not draw more than a thousand visitors looking to go home with a late Christmas present and, even if it does, that’ll be a thousand disappointed customers when they realize that they can’t buy anything.

Tuesday, 23 May 2006