Gentlemen Prefer PDFs

Tim O’Reilly:

One of the interesting outcomes of our Rough Cuts early access program is some great data on the strong preference of our customers for downloadable PDFs over print books. Based on a little less than 3 months of data, we see that of the customers who’ve bought Rough Cuts, 60% chose the PDF-only option; 36% chose the bundle of PDF plus print book, and only 4% chose to pre-order the print book only.

★ Friday, 26 May 2006