By John Gruber
Kolide ensures only secure devices can access your cloud apps. Watch the demo to see how it works.
Seth Stevenson reviews, and more or less pans, Apple’s new “Get a Mac” ad campaign because he dislikes the casting, and he thinks some of the anti-PC propaganda is too exaggerated. In their favor, he writes:
[…] the campaign is a marvel of clarity and simplicity. No slogans. No video effects. No voice-overs. And lots of clean, white space. It’s like a bath of cool mineral water when these ads come on after a string of garish, jam-packed spots for other products.
The more I see these ads on TV, the more I think this stylistic simplicity is as big a part of the ads’ intended message as anything the characters actually say. The characters are talking about the Mac; the tone, style, direction, and editing are about Apple.
★ Monday, 19 June 2006