Delicious Monster Gamblers’ Sale

Clever idea for a software sale:

Every week we are going to reduce the price of Delicious Library by $5. We will keep reducing the price until we sell a secret number of copies that we have set aside, or until four weeks go by. If you wait for the price to go down, you are taking a risk that the sale will end because we sell out! It’s called a “gambler’s sale” because the longer you wait, the more you might save — or you might miss the sale entirely.

★ Monday, 26 June 2006