Sun’s new UltraSPARC servers are so energy-efficient that California’s PG&E utility company is offering a rebate to companies that use them. Sun CEO Jonathan Swartz writes:
If you ever get asked by a cynic, or your management “what’s the real value of being green?,” I can give you a very specific answer, at least for Sun. In the State of California, it’s worth $700 to $1000 per server. I did say per server. Every single bid we’re in across the state just got $700 to $1,000 per server more competitive.