James Duncan Davidson on the ‘Photoshop Lightroom’ Branding

Problem is, Photoshop isn’t an umbrella brand. At least not to its users. Yah, there’s Photoshop Elements, but we all understand that as a dumbed down version of Photoshop. Lightroom is off the charts in “think different” from Photoshop. Trying to tie it to Photoshop like this is about as smart as, oh, renaming the iPod as the MacPod.

Monday, 25 September 2006