Jackass of the Week: Steve Wilson

Steve Wilson, “principal analyst” for ABI Research, is touting the results of a ludicrous survey that indicates 58 percent of iPod owners are “likely” to buy a Microsoft Zune as their next music player. Uh-huh. Sounds to me like there’s a 99 percent chance Steve Wilson is a jackass.

The associated report being issued by the research firm concluded that for Apple to maintain its lead, it must make big announcements in 2007. “Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up,” said Mr. Wilson.

That’s just brilliant. New iPods that “work really well and look really cool”. What would Apple do without insightful advice like this?

★ Wednesday, 8 November 2006