Gus Mueller on Software Pricing

Gus Mueller:

Among the many bits of advice he gave me, the one he drove home most was not to sell your app too cheap. I of course ignored him, and he gave me crap when VoodooPad 1.0 came out for 10 bucks.
“People read into the quality of the app based on price, and you’ll even sell more” he said. “It’s crazy, and it doesn’t make sense, but it’s the way it is.”

When I eventually raised the price to 24.95 he asked me how things were going after the price increase. “Much better” I said.

★ Tuesday, 21 November 2006