Microsoft Goes on the Defensive Regarding Zune

Nick Denton focuses on how Microsoft has gone back to plying the traditional media, abandoning their ground roots approach to generate buzz for the Zune after weblog coverage turned so sour.

What I find interesting is how well it worked. Microsoft PR spokespeople offer reporters a story that Zune sales are exactly what they expected all along, and look at how many have regurgitated it.

Wednesday, 6 December 2006