Kottke: ‘Slate Has Gone to the Dark Side by Splitting Up Their Articles Into Multiple Pages’

This practice is overwhelmingly popular on major corporate media sites, and almost utterly non-existent on independent sites. Obviously, the corporate sites do it to artificially jack up their page views, which in turn increases the number of ads they can serve. But do advertisers really fall for this? Or, as Marc Hedlund asks, for the similar practice of forcing a refresh of the page every few minutes via JavaScript?

★ Friday, 15 December 2006