The ‘Mac’ Name Was Also Trademarked by Another Company

Leander Kahney:

According to the biography of former Apple CEO John Sculley, Odyssey: Pepsi to Apple, Jobs launched the Mac in 1984 even though the “Mac” trademark belonged to another company.

“Knowing we would face trademark challenges over Steve’s decision to launch Macintosh under its original codename, Al (Eisenstat, Apple’s general counsel) had argued at full volume that Steve should pick another name for the computer,” Sculley writes on page 208.

(Thanks to Dan “Yet Another Redesign” Benjamin.)

★ Friday, 19 January 2007