Steve Jobs: ‘Design Is How It Works’

With regard to the comments on Jeff Atwood’s aforelinked “There Are No Design Leaders in the PC Industry”, it is astounding to me how many of those defending the status quo think that “design” only means “cosmetic appeal”. This quote from Steve Jobs, from a piece in The New York Times Magazine back in 2003, says it best:

“Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. “People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

★ Tuesday, 23 January 2007