Single-frame (i.e. 1/29th of one second) ad for McDonald’s appears on Food Network. I’m hoping maybe this is some sort of mistake — but one of Kottke’s readers emailed him to say they do it all the time. Andy Baio points out that studies have shown this sort of thing doesn’t actually work, but the fact that they’d even try it is rather disturbing.
(And of course now I’m thinking about the scene in Fight Club where Tyler Durden takes a job as a movie theater projectionist…)
★ Wednesday, 24 January 2007