Example of Apple Calling Itself ‘Apple Inc.’ Back in 2000

Yet another sign that Apple’s dropping of the “Computer” from its name is not a sign of a shift in the company’s focus: Hans Derycke was watching the Steve Jobs keynote from MWNY 2000 and noticed that the credits and copyright are assigned to “Apple Inc.”

Apple has been referring to itself, marketing-wise and promotionally, as just plain “Apple” since shortly after Jobs returned to the company. My guess is that maybe they wanted to change the legal name to Apple Inc. back in 2000 but were held up by legal wrangles with The Beatles’s Apple Corps; that they’ve now officially changed the name might be another sign of an impending deal to get The Beatles catalog in the iTunes Store.

★ Thursday, 25 January 2007