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Google Ad Revenue Continues to Surge

Miguel Helft, reporting for The New York Times:

Google is also showing fewer ads on each search, but those ads are more relevant to users, are clicked on more frequently, and hence, generate a better return for both Google and for advertisers, he said.

This is a powerful combination, because it makes everyone involved happy: users (who see fewer ads per page and who are more interested in the ads they do see), advertisers (whose ads are more likely to be clicked), and Google (who’s making money hand over fist).

★ Thursday, 1 February 2007