By John Gruber
Dekáf Coffee Roasters
You won’t believe it’s decaf. That’s the point.
20% off with code: DF
Great idea:
Constructed from GE Lexan EXL semi-transparent resin, the billboard accurately blurs the scene behind it regardless of day, weather, or season.
Update: These ads are apparently just a concept — student work by Annie Williams and Ian Hart at the Miami Ad School — and are not in production by Ford.
(Via Cameron Moll.)
★ Wednesday, 21 February 2007