By John Gruber
SafeBase: The leading Trust Center Platform for friction-free security reviews.
Mark Hurst’s “Page Paradigm”, describing the usage pattern of web site users:
On any given Web page, users will either…
click something that appears to take them closer to the fulfillment of their goal,
or click the Back button on their Web browser.
Simple, true, and useful advice.
★ Tuesday, 6 March 2007