Paid Software Reviews at The Apple Blog

I’m not sure what’s dumber: that The Apple Blog is now charging developers $200 to get a review published, or the idea that any developer would pay for this.

Josh Pigford writes:

We get literally hundreds of software and hardware review requests each month. We love trying out new products, so this usually works out pretty well.

The problem is that we just can’t review everything (obviously).

So, for the remainder of this week we’ll be offering a discounted price to review your Mac/Apple related software or hardware.

The idea is that you review the best and most interesting products. Not the ones that pay you. It’s totally cool to let developers pay you to get their app mentioned on your web site, but there’s a word for that: advertisement.

I predict they’ll scrap this plan within 24 hours.

Update: I should have said “12 hours”.

★ Thursday, 8 March 2007