Is Greenpeace Off the Mark on Apple?

Arik Hesseldahl on Greenpeace’s campaign against Apple, for BusinessWeek:

As of now, neither Apple nor Dell — nor Hewlett-Packard for that matter — is selling a single PVC- or BFR-free computer. So in truth, Greenpeace has graded Apple based on statements, not actions. Both Dell and Apple are in the same boat, but one is saying the right things in public, and getting applause for it. What happens, I wonder, if 2009 comes and goes and Dell finds itself backtracking on its commitment? Nothing good, from a public relations standpoint, I suspect.

★ Friday, 30 March 2007