Pig, Meet Lipstick

The Zune, which is currently available in white, brown and black, will soon sport prettier colors. A baby-pink version will be available in May, and another vibrant color will be introduced a few weeks later.

“It could help with reaching more of their target demographic,” says Ross Rubin, an analyst with NPD Group. “Colors like pink could help increase the device’s appeal with women.”

Oh come on, Ross Rubin, admit it. You want a pink one, too.

★ Tuesday, 3 April 2007