The interview was conducted before Google’s acquisition of DoubleClick, but even still, most of the questions are about advertising. Regarding the fact that nearly all of Google’s revenue comes from advertising, Schmidt says:
Also, there are some emergent models for revenue that are very
interesting. The one that is probably most interesting is Google
Apps. We’re now beginning to get some significant enterprise
deals. Basically, companies are tired of dealing with the
complexity of the old model, and our products are now strong
enough that they really can reliably serve a corporation.
I do think Google has an opportunity to establish their apps in the enterprise. But I wonder if they won’t wind up monetizing those deals through advertising, too.
★ Sunday, 15 April 2007