Embarrassing Twitter Gaffe

Steve Rubel posted to Twitter that he has a comped subscription to PC Magazine but “it goes in the trash”. The problem is that Rubel is an executive at the Edelman PR firm, which represents many tech clients pitching stories to PC Magazine. PC Magazine editor Jim Louderback noticed and called him on it, prompting Rubel to apologize.

What I find odd is that Rubel signed his apology with his name in lowercase letters, like he’s a teenager on an E.E. Cummings kick.

★ Tuesday, 17 April 2007