Breen on the Media’s Perception of Apple

Christopher Breen on the sea change in mainstream media coverage of Apple:

What was unusual about that coverage was that — for once — it didn’t portray Apple’s products as pretty but overpriced and Apple’s customers as artsy-fartsy kooks. Rather, the press seemed willing to entertain the notion that Mac users might be savvy consumers seeking quality and ease of use in an attractive wrapper.

★ Tuesday, 22 May 2007