Breen on the Media’s Perception of Apple

Christopher Breen on the sea change in mainstream media coverage of Apple:

What was unusual about that coverage was that — for once — it didn’t portray Apple’s products as pretty but overpriced and Apple’s customers as artsy-fartsy kooks. Rather, the press seemed willing to entertain the notion that Mac users might be savvy consumers seeking quality and ease of use in an attractive wrapper.

Tuesday, 22 May 2007