Three iPhone commercials from Apple, which began airing on TV tonight. Release date: June 29. These are great ads — music, photos, video, flick-to-scroll, Google Maps integration, and, of course, answering and initiating phone calls. It all looks simple, obvious, and very fun. No other cell phone is advertised by showing off the user interface.
These ads are low on hype and high on showing how the iPhone actually works, and they clearly focus on reasons why you might want one. They make me think the iPhone is going to be the next Wii — they’re going to sell them as fast as they can make them for months to come.
Small print on the “Only on the new AT&T” screen reads: “Use requires minimum new 2 year activation plan.”
★ Sunday, 3 June 2007