Gizmodo has a better translation of Steve Ballmer’s remarks to a German news site regarding Microsoft’s plans for selling Zunes in Europe. Bizarrely, though, Gizmodo interprets it as Microsoft not ignoring Europe.
Ballmer is saying they’re losing money now and don’t want to lose even more money by expanding to new markets. “It will only pay off after we have reached some of the goals outlined.” In other words, they’re not expanding to Europe until after the Zune turns a profit in the U.S. I wouldn’t hold my breath for that.
I do agree with Gizmodo that this is good news for Europeans, though.
★ Wednesday, 6 June 2007