New York Times Story on iPhone Commercials

Andrew Adam Newman, in The New York Times:

Pacific Catch, a restaurant in San Francisco whose phone number appeared momentarily in one of the iPhone ads, averaged 100 extra calls a day the next week, the general manager, Rob Schechtman, said. Apple’s ad agency got the restaurant’s permission beforehand.

Calls came from as far away as Africa and included a collect call from a county jail; the restaurant did not accept the charges.

★ Tuesday, 12 June 2007