By John Gruber
Dekáf Coffee Roasters
You won’t believe it’s decaf. That’s the point.
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Andrew Adam Newman, in The New York Times:
Pacific Catch, a restaurant in San Francisco whose phone number appeared momentarily in one of the iPhone ads, averaged 100 extra calls a day the next week, the general manager, Rob Schechtman, said. Apple’s ad agency got the restaurant’s permission beforehand.
Calls came from as far away as Africa and included a collect call from a county jail; the restaurant did not accept the charges.
★ Tuesday, 12 June 2007