I think that there’s an elephant in this room: namely, that the
Microsoft People-Ready marketing campaign is paralyzingly stupid
and lame. Thus, a bunch of allegedly-intelligent allegedly-leading
voices of the blogosphere suddenly singing in the chorus totally
fails to pass the sniff test; in fact, it stinks to high heaven.
What the hell does any of this even mean?
E.g., if “people make it happen” in a people-ready business, who or
what makes it happen in non-people-ready businesses? Or is it not
possible for “it” to happen in a non-people-ready business? I dare
you to try to make this copy more devoid of actual meaning than it
already is. If there’s any logic at all, it’s circular: that the
people in a people-ready business are ready to build a people-ready