Laura Ries, iPhone Doubter

Laura Ries, self-proclaimed “marketing guru” and branding consultant:

If the iPod is the biggest success of the 21st century then iPhone is likely to be the biggest flop of the 21st century.

Her explanation is more crap about how the iPhone is “convergent” and the mass market only goes for “divergent” gadgets. I can’t believe anyone pays for consulting advice like this.

★ Wednesday, 27 June 2007