The Times Online: O2 Wins Rights to Sell iPhone in U.K.

The Times:

O2 has beaten its rivals to win the exclusive UK rights to offer Apple’s iPhone. The tie-up, the mobile phone industry’s most sought-after deal in years, marks a major coup for the 18 million-customer group. The final contract is expected to be signed imminently.

The phone, which should be on sale in time for Christmas, is expected to prove a key weapon in enabling O2 to win and retain customers in one of Europe’s fiercest mobile markets.

By the way, notice how Apple waited until after the iPhone’s U.S. debut to finalize deals with European carriers. Apple bet big on the iPhone selling well, and now they’re cashing in.

★ Thursday, 5 July 2007