From a company-wide memo titled “iWhatever”, sent by Verizon Wireless COO Jack Plating:
In this area, too, we have an advantage — choice. We currently offer customers a choice of 18 multimedia devices — at various price points — that download music and surf the Web, wirelessly, at broadband speeds. Customers can choose from a wide range of device designs, colors and applications that best fit their needs.
Why stop at 18? Go for 30.