The Real Thing

Gedeon Maheux on Coke’s redesigning packaging for Coca-Cola Classic:

Gone are the superfluous swooshes, bubbles and halftone tints that have been creeping onto Coke’s cans these last few years. In their place is one of the strongest treatments of the company’s brand I’ve ever seen.

Agreed. It’s beautiful.

★ Sunday, 22 July 2007