Joe Kissell on Microsoft’s Announcement of the Office 2008 Delay

Joe Kissell:

What I do care very much about, though, as someone who uses words for a living, is the language Microsoft chose to use in the press release they sent out announcing this delay. It is, truly, a delay: a difference of (depending on how you interpreted “second half of 2007″) anywhere from two weeks to six months and two weeks. And most of the news sites that reported on the delay described it as such. But Microsoft themselves did not use the word “delay.” They didn’t mention that they’d previously announced an earlier date. They didn’t say they were sorry. Instead, they used standard weaselly marketing language to make it sound like they were announcing a virtual non-event, and perhaps even to subtly suggest that anyone who wanted to think about it differently doesn’t care about quality.

Weaselly indeed.

★ Friday, 3 August 2007