The New York Times Unmasks Fake Steve Jobs

Brad Stone, reporting for The New York Times, has the scoop:

Meanwhile, on the other side of the country, Daniel Lyons, a senior editor at Forbes magazine who lives near Boston, has been quietly enjoying the attention.

“I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”

Mr. Lyons writes and edits technology articles for Forbes and is the author of two works of fiction, most recently a 1998 novel, “Dog Days.” In October, Da Capo Press will publish his satirical novel written in the voice of the Fake Steve character, “Options: The Secret Life of Steve Jobs, a Parody.”

Thus explaining Fake Steve’s obsession with and hyper-detailed analysis of the business press. It’ll be interesting to see what happens to the weblog now that Lyons is no longer anonymous. My hope is that it just keeps going, unchanged. But did his editors at Forbes know about this? Do they care now?

Update: Clearly, it’s OK with Forbes, as they’ve just announced they’ll be publishing the weblog. Includes a photograph of Mr. Lyons.

★ Sunday, 5 August 2007